Horology platform Dubai Watch Week has announced the appointment of Houbara Communications as its public relations partner for its upcoming edition.
The upcoming edition will be the watch fair’s sixth edition which will take place from 16 November to 20 November at The Gate, Dubai International Financial Centre (DIFC).
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As part of its responsibilities, Houbara will work alongside Dubai Watch Week to raise awareness of the event.
The communications agency will also support Dubai Watch Week in its communication efforts locally, including strategies to position the event as a key cultural and lifestyle event on Dubai’s calendar.
Houbara will also play a central role in positioning the city as “a global cultural, retail, and luxury hub”.
Loretta Ahmed, Founder and CEO of Houbara Communications added: “Having worked with the Seddiqi Holding group for six years, we are well versed in the realm of horology, have an in-depth understanding of their brands and the sector. We look forward to creating award-winning work with them in their biggest season to date.”
The upcoming edition of Dubai Watch Week is touted to be its largest iteration yet with the highest participation to date, according to Houbara.
The biennial event, powered by Ahmed Seddiqi & Sons and hosted in partnership with Dubai Culture, will feature more than 55 luxury and exclusive brands on display.
Dubai Watch Week also looks at the history of watchmaking and hosts a horology forum.
The horology forum consists of panel discussions about the watch industry featuring industry leaders from their respective fields.
