The Dubai Lynx International Festival of Creativity has partnered with Snapchat once again to launch an exciting competition. Following the success of last year’s competition, Snapchat for Good invites the region’s creatives to utilise the power of Snapchat’s latest augmented reality (AR) capabilities for a social purpose.
The brief is provided by The World Food Programme (WFP). It asks creatives to create an engaging and positive campaign that generates awareness and visibility of food waste and its impact on the world, while highlighting WFP’s efforts to tackle the issue. Entrants must include the use of a lens (AR) and may choose to utilise Snapchat’s full-suite of advertis
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