Creativity has never had a bigger role and it’s not the preserve of a few, said the Design jury president.
When he was six years old, Ije Nwokorie, now global CEO of Wolff Olins, moved from the industrial belt of Pennsylvania to a small town in Nigeria connected by a lone, narrow road. His first exposure to ‘graphic design’ were the signs of the buses that plied there. The messages written on them like ‘Better to be late than be ‘the late’” were as much a manifestation of flourishing creativity as are the celebrated works of art, literature, music and advertising, he contended, in his opening talk on day three of the Dubai Lynx Festival of Creativity 2015.
Nwokorie, w
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