Dubai’s Department of Economy and Tourism (DET) created an immersive experience and activation, together with creative studio Tactical, at Gitex Global and Expand North Star.
Four interactive experiences were created to engage the 180,000 visitors attending Gitex Global and its sister show Expand North Star to explore the opportunities that Dubai offers.
The activation, split into four experiences, aimed to highlight Dubai as ”one of the world’s leading tech and business capitals.”
Each of the installations were designed to take tech talent, start-up entrepreneurs and investors on an interactive journey that would offer insights on making the move to Dubai.
The four experiences
The first experi
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