From left to right: Saeed Klaib – Director of Communications and Public Relations, Huawei CBG; Saad Abu Touq – Managing Director Memac Ogilvy UAE; Rima Taha – Director of PR & Communications, Middle East & Central Asia, Huawei ICT.Memac Ogilvy has been appointed by technology and smart devices company Huawei as the public relations partner for its two core businesses – Huawei Consumer Business Group (CBG) for UAE, and Huawei Information and Communication Technology (ICT) for the Middle East.
The partnership comes as Huawei aims to push the boundaries of connectivity and innovation in line with its mission to bring digital to every person, home and organisation for a fully connected, intelligent world.
Rima Taha, Director of PR & Communications, Middle East & Central Asia at Huawei ICT and Saeed Klaib, Director of Communications and Public Relations at Huawei CBG commented on the appointment.
“Huawei CBG and Huawei ICT are proud to appoint Memac Ogilvy as their strategic communications partner,” they said.
“With a deep understanding of our brand ethos and a proven ability to translate vision into impactful storytelling, Memac Ogilvy is uniquely positioned to bring our narrative to life for audiences in the UAE and beyond. Their exceptional track record, creative excellence, and regional expertise make them the ideal partner to amplify Huawei’s presence and foster deeper, long-term engagement with key audiences across the region,” they added.
Memac Ogilvy will provide the full suite of PR services for the two businesses, including communications strategy, media relations, thought leadership, influencer engagement and campaign development to drive Huawei’s ambitious growth agenda and future-focused objectives in the region.
“Huawei has cemented its position as a global innovation leader, shaping how people connect, communicate, and experience the world. In the UAE, the brand continues to evolve, expand and inspire customers and businesses across every touchpoint,” said Saad Abu Touq, Managing Director – PR, UAE, at Memac Ogilvy.
Leveraging its integrated communications expertise and strong media network, Memac Ogilvy said it aims to deliver bold, impactful communications strategies that engage consumers, inspire industry stakeholders, and strengthen relationships with strategic partners across the UAE.
“We are honoured to be part of Huawei’s incredible growth journey and will focus on delivering integrated storytelling and borderless creativity, two offerings that set us apart. This strategic partnership is another opportunity to push the boundaries of brand communications, drive meaningful engagement and support Huawei in realising its ambitious vision in building a fully connected, intelligent world,” Abu Touq added.
