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Anup Oommen
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Dubai-born LIGHTBLUE expands culture-led brand experience offering to the UK

Anup Oommen
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The LIGHTBLUE UK office will be its third after Riyadh and Dubai, and this expansion follows a period of significant growth, with recent experiential work for clients including HBO, Burberry, Gucci and BMW.

LIGHTBLUE creative experience agency

Dubai-born creative experience agency LIGHTBLUE has revealed the official opening of its London office, marking a major milestone in its global expansion.

The UK office becomes LIGHTBLUE’s third office, following its successful launch in Riyadh. With the rise of brands from the Middle East looking to enter UK and European markets, the move signals a strategic step in bridging cultural and creative between regions.

“London has always been a creative capital – and now more than ever, brands are looking for partners who can craft experiences that move people and business forward,” said David Balfour, Co-Founder of LIGHTBLUE.

“This launch is not just about geography. It’s ab


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Tags:AutomotiveBMWcreativecreative experience agencyCultureDavid BalfourDubaiemotionExpansionexperientialfashionGucciHBO BurberryLifestyleLightBlueLondonLuxuryRiyadhstorytellingUK
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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