UAE telco du has retained OMD as its media buying and planning agency following a multi-agency review.
The decision brings to an end a review process that had begun in April and followed the company’s earlier retention of Leo Burnett as its creative agency of record.
In a statement, Hala Badri, du’s executive vice president, brand & communications, said: “We are pleased to announce our decision to retain OMD as our media buying agency of record. Despite the rigorous multi-agency evaluation process, OMD’s team demonstration of their sharp understanding of our business and quality of team really stood out.
“The evaluation focused primarily on optimising effectiveness and eff
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