Du, from Emirates Integrated Telecommunications Company, has appointed TBWA\RAAD as its new creative agency of record. It is the first time the account, which covers the planning, creation and implementation of integrated communications strategies for du across the UAE, has changed hands since its launch in 2006. The incumbent was Leo Burnett.
Following a competitive pitch that included several leading agencies in the Middle East, TBWA\RAAD was awarded the account. The new partnership will come into effect this month and will see TBWA\RAAD’s communications remit cover du’s creative development, collaborating on market strategy and brand positioning, across multiple platforms
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