Indie outfit StrawberryFrog has released its first work for Emaar’s Downtown Dubai since winning the account in September. The work, which features the tagline ‘The Centre of Now’, is running in local and international publications. StrawberryFrog’s New York office beat Saatchi & Saatchi and Y&R to win the account.
Project The Centre of Now
Client Emaar
Creative agency StrawberryFrog
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It’s Fallon all over again…
oooooohhhh Tipster you could be right!
Wow I’ve been transported back a decade. How did that happen? Y&R where doing this stylised drivel 10 years ago. I can’t see the idea in here at all. Well executed tripe.
Agree Phil. The Art Direction centre of yesterday…
If this is what Strawberry Frog does , it makes you wonder what Saatchi and Y&R did to lose against this lol !
Where is the Ad in this. Too typical nothing new.!. This is one of those ready made concepts that agencies have. those concepts can be transformed based on the product. Model + (Client Product)+ Retouching = BOOM an Ad..or something looks like an Ad.