The latest campaign from Stellantis Middle East’s Dodge puts a spin on the stereotype that fatherhood is a trade-off for the end of freedom and fun.
Made in collaboration with Publicis Middle East, Dodge has flipped the narrative with ‘Cool Dads’, a campaign built around the bold, unapologetic spirit of its Dodge Durango.
According to Dodge, the Durango isn’t an average family SUV. Sure, it seats seven. But the SRT Hellcat edition unleashes up to 710 horsepower, proving that being a dad and being a thrill-seeker isn’t mutually exclusive.
The campaign taps into a truth rarely addressed in car advertising: as family responsibilities mount, people become less open to new experiences. Self-expression
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