Phil Lynagh is regional managing director at Tag: Worldwide JLT
“Well, what an interesting turn of events. I know my memory isn’t what it used to be, but wasn’t it only recently that the industry was spouting off about how the importance of Arabic creatives at the helm could not be overstated and any and all creative achievements were due to some form of creative Arab Spring?
So, am I the only one to be surprised to read about the recent employment trend suggesting this much-vaunted belief has been summarily kicked into touch? I refer to the announcement that Paul Banham is to take over as ECD at FP7 along with M&C Saatchi’s announcement that Barry Brand will take the creative he
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Tags:Tag:MENA
Good article
In keeping with the nautical theme, this is just the tip of the iceberg.
I believe all agencies, across a range of disciplines are displaying the same trend – if you bring in round overseas talent and then try to wedge them into a triangular strategic mindset there will be consequences further down the line…e.g. people jumping ship (see what i did there)
However when has this region ever been about a long-term switch in attitude and direction, fire fighting and short term gain will always be more attractive to agencies.
yes. and i am ready for the call