fbpx
CreativeFeaturedMediaThe Work

Disney+ brings ‘Hell’s Kitchen’ to Dubai with Daredevil: Born Again premiere event

Disney+'s Tamim Fares discusses the immersive Daredevil: Born Again premiere event with Campaign Middle East, sharing strategy and insight behind the event's design.

Daredevil: Born AgainThe Daredevil: Born Again premiere at Roxy Cinemas, Boxpark, Dubai.

Disney+ hosted an immersive premiere experience to build anticipation around the streaming release of Daredevil: Born Again, which is available to stream today.

Guests stepped into Roxy Cinemas at Boxpark Dubai, and were transported to Hell’s Kitchen, New York, the setting of Marvel’s latest series, for an immersive journey into the world of the vigilante Daredevil.

The premiere didn’t just nod to Marvel’s Daredevil—it pulled guests straight into its world.

Industrial scaffoldings featuring graffiti artists at work lined the “red carpet” entrance. The reception area featured details such as mock up New York Bulletin’s with Daredevil on the front page. Disney+ spared no effor


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.