There are only a few days left until the 2022 edition of the FIFA World Cup, which is to be held in Qatar for the first time. With the first whistle blowing on November 20, the tournament will start with the match between the host Qatar and Ecuador. The whole world will watch the struggle of 32 countries to be the best in the world. While the audience can’t wait to watch the matches from different screens, brands are making plans on how to capture their target audiences through certain channels.
Digital Turbine conducted World Cup Research to understand and analyse the behavior and preferences of viewers in KSA during the World Cup, as well as how brands can interact with consumers, a
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