How did the digital ecosystem change last year?
We saw both systemic and incremental changes. For example, there was much greater demand for effective measurement and maturity in e-commerce-related solutions. There’s also been increasing growth and sophistication and advances in the creator economy driven by web 3.0, as well as emergent premium streamers. We also started to see unlocking of the potential of AI and more attempts from the region to explore brand presence in the metaverse.
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