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Digital Essays 2023: Changing the game

Focus on the long term view and stop thinking about short term goals, argues UM MENAT’s James Dutton

The pace of our industry continues to speed up. However, amidst the rapid evolution and transformation, we often find ourselves entangled in distractions. 
Examining the contemporary landscape, the Middle East and Africa emerges as the next thriving region for growth. We witnessed a similar phenomenon from the 1980s to the 2010’s across APAC, particularly with the explosive growth of China.
China and Singapore have established long-term strategies, and we are now witnessing the growth that comes from long-term planning with Saudi Arabia’s Vision 2030 and the UAE’s 2031 Vision.
This region is reaching the eyes of the world and continuing to grow when the rest of the world is discussi


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