By Mike Gray, managing director MENA, MiQ
The premise for advertising on YouTube is clear: you can reach billions of potential customers on the world’s most popular streaming service, target them based on demographic or interests and pay only when they engage. Combine this strategy with other market-leading data sets such as data pulled from smart TVs that can enable brands to understand viewing habits of specific audiences, application programming interface (API) data from YouTube that can unlock a plethora
of insights for every video on YouTube and brand safety compliance that includes brand safety and brand suitability. You now have every tool you need for an all-encompassing growth ma
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