By Nikita Airan & Alefiya Kapadia, Account director & Digital director, Radix
We are in the video advertising age without a doubt. But apart from beating the clutter and standing out we also have a challenge with the limited attention spans of today’s consumers. Marketers are wondering how to showcase brand purpose, promise and offering in a limited six-seconds world, but while we are all obsessing about video lengths and what we should be saying, how do we really ensure that the consumer is even listening?
The consumer’s needs and wants have to be at the heart of our video planning. As an industry,
we have
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