As we are moving at a fast pace towards 2018 and preparing for topics like Messenger and permission-based marketing, chatbots, influencer marketing, live-streaming, video and augmented reality – and the rather dry but important matters like security and governance – one subject that has caught my attention over the last few months is the future of social media for business-to-business (B2B) communications.
I’m not telling you anything new. What once was considered a trend has become the most popular and normal thing in our everyday life. And exactly because it is not a short-lived trend but a continuous development of marketing opportunities, it is even more important f
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