Jill Saydam explores how innovative content is critical to grabbing the attention of the evolving digital generation.
What is holding your attention?
As I write this article I find myself distracted. Suddenly it’s incredibly important that I look at Kim Kardashian memes, review a map of the world’s deadliest diseases and watch a cute video of a kid reciting the alphabet with Kermit the Frog. In the span of six minutes I’m amused, distraught and then hopeful.
I’m distracted while writing this. You are more than likely distracted while reading this.
Did you know that a goldfish has a longer attention span than a human? According to the National Center for Biotechnology Information (US), in the year 2000, humans were able to focus on a single task for
