Over the last two decades, digital media has slowly but persistently changed and challenged the rules of marketing. This meant that brands, agencies and media platforms have had to adapt or fade away. And now 2019 is shaping up to be the year where we need to closely monitor, experiment and even invest in blockchain innovation, or else we could potentially be left behind.
While blockchain technology grew its roots in the crypto-currency sphere, it did so because it presented itself as the most secure way to encrypt sensitive information. Today this technology is simply defined as a digital record-keeping method that creates a ledger of transactions that is transparent and impossible to tampe
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