Insanity is doing the same thing over and over again and expecting different results,” Einstein is often claimed to have said.
Few would argue that he was one of the most significant scientific geniuses of the 20th century and his theories helped scientists across the world break through barriers in understanding the world and universe around us. So why then does the media industry across the globe seem intent on ignoring these famous words?
Across the world, planners and clients often leave post-campaign analysis meetings having discussed results that failed to lift performance, only to work on the next brief with bigger objectives, the same creative assets, the same channels and
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
