Digital Media Services (DMS), which serves as the digital media arm of Choueiri Group launched its latest digital ad performance solution “DMS Perform” on the side-lines of the Step Conference 2019 – The most experiential tech festival in the Middle East.
The Conference ran from Wednesday till Thursday (February 13 – 14) at Dubai Internet City. DMS’ launch was hosted on the Digital Stage on February 13th.
As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers in turn, want assurances that their advertising is being viewed, in brand safe environments and creating the right impact on the right users to make a conversion.
At the forefront of digital marketing innovation, DMS has collaborated with leading technology partners in the region, to enhance its targeting and insights capabilities. The result is DMS Perform, which consolidates DMS’ seamless mix of data, research and measurement capabilities and enables a thorough evaluation of each stage of the user journey. This ensures that the right leads are being tracked across DMS’ extensive inventory of market leading premium digital platforms. With more data and targeting capabilities than ever before, DMS extends its unique ability to use valuable data to reach the right audience with more personalized messaging, driving those valuable leads and conversions.
With brands shifting their focus to long-term growth plans and valuable new users, DMS Perform also extends a unique opportunity for brands to discover and use multiple products to maximize storytelling perspectives, whilst delivering on performance.
With its extensive audience profiling and targeting capabilities, DMS enables brands to tap into its audiences data to in-market segments, or to discover new data and insights which can drive their success. DMS also provides full creative support to brands, to ensure that the right creatives are leveraged at the right time, to the right user. This allows brands to be more relevant and personalized across the funnel to drive engagement and conversions and increases brand consideration.
Speaking about the product, DMS’ Chief Operating Officer Michel Malkoun said that “The addition of DMS Perform brings about a sense of completion to DMS’ vast portfolio, in terms of ensuring its effectiveness as a comprehensive, one-stop arsenal for brands. We are very excited about this launch, as DMS Perform delivers to the market everything which we stand for – Most notably, providing premium leads across funnels from guaranteed, brand safe environments”.
Youmna Borghol, Chief Data Officer at Choueiri Group also commented on DMS’ new performance product stating, “With marketing professionals continuously striving to improve campaign performance and generate greater customer value, Data has become critical to building an effective performance strategy. At DMS, it all starts with our massive pool of audience data that enable brands to target in-market audiences with purchase intent and high-value prospects to maximize their ROI. Wherever the customer is in their journey, we know how to drive them toward a sale. Optimising performance is in our DNA. Measurement has always been a central tenet of digital marketing but our ability to measure performance has evolved dramatically over the years. Through independent attribution solutions, we support our advertisers uncover insights that will allow them to better allocate their advertising investment to improve marketing performance and grow their business”.