In a strategic move, DigiNet Arabia (DNA) and ATL Media (A Zee Network Enterprise) have jointly decided to conclude their partnership, effective Jan 1, 2024.
Since April 2021, DNA has been the Exclusive Commercial Advertising Sales Representative for Zee Entertainment’s premium media assets within Choueiri Group.
The decision to part ways comes with mutual respect and acknowledgment of the contributions made during the collaboration.
Ashok Namboodri, Chief Business Officer for International Business at Zee Entertainment, expressed his gratitude, stating, “We take this opportunity to thank Choueiri Group and the DNA team for supporting us over the past few years on our ongoing journey to success.”
Elias Traboulsi, Chief Operating Officer of DNA within Choueiri Group, shared good wishes, saying, “We are grateful for having had the opportunity to serve Zee Entertainment and wish them the best of luck in their new endeavours.”
With this development, ATL Media is poised to take on the responsibility of being the sole representative for the specified Zee Entertainment Channels.
This transition marks a new chapter for both parties, as they explore fresh opportunities independently.
