In a strategic move, DigiNet Arabia (DNA) and ATL Media (A Zee Network Enterprise) have jointly decided to conclude their partnership, effective Jan 1, 2024.
Since April 2021, DNA has been the Exclusive Commercial Advertising Sales Representative for Zee Entertainment’s premium media assets within Choueiri Group.
The decision to part ways comes with mutual respect and acknowledgment of the contributions made during the collaboration.
Ashok Namboodri, Chief Business Officer for International Business at Zee Entertainment, expressed his gratitude, stating, “We take this opportunity to thank Choueiri Group and the DNA team for supporting us over the past few years on our ongoing j
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