Dentsu CMOs survey Agents of Reinvention: Marketing at the Intersection of AI and Human IngenuityAlmost every marketer now uses artificial intelligence in their work, yet most CMOs remain divided on its role in marketing. A new Dentsu CMO report shows that while more than 30 per cent of CMOs rely on AI daily, 87 per cent believe the future of marketing will demand greater creativity, empathy and cultural understanding – not less. The report highlights the conflicting opinions of senior marketers: many see AI as an enabler of speed and scale, but just as many worry it risks creating a “sea of sameness”.
The global survey, Agents of Reinvention: Marketing at the Intersection of AI and Human Ingenuity, gathered responses from more than 1,950 CMOs across 14 markets. It finds near-universal
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