Deliveroo has unveiled its first brand refresh since 2016, created by its in-house creative agency Deliveroo Creative.
The food delivery brand said the refresh aims to ‘drive greater distinction and creative consistency across its 10 local markets’.
Deliveroo Creative spent eight months using customer research to help create the revamped “playful” identity and generate 400 assets.
The team identified what visual elements people recognise most about the brand, which were the colour teal, the Roo head shape logo and the Deliveroo wordmark.
The Roo Head inspired the entire brand identity, building on DesignStudio’s 2016 rebrand, with the typography at an angle of six degre
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