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Anup Oommen
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Deliveroo turns delivery bikes into digital billboards in Abu Dhabi

Anup Oommen
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Equipped with GPS, built-in sensors, and 5G-enabled technology, the 'smart delivery boxes' offer advertisers geo-targeted OOH, real-time data on impressions, campaign transparency and measurable results. 

Deliveroo UAE has partnered with digital delivery box technology company Flyby to pilot the integration of its patented ‘smart delivery boxes’ into the Deliveroo delivery fleet in Abu Dhabi.

This collaboration transforms delivery bikes into mobile digital billboards, opening up a new platform for geo-targeted out-of-home (OOH) advertising.

Brands can now showcase dynamic content tailored to location, time and audience, making this an additional opportunity for innovative OOH advertising that is hyper-targeted and engages audiences in various moments across the day.

The ‘smart delivery boxes’, equipped with GPS, built-in sensors and 5G-enabled technology, provide advertisers with real


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Tags:5G5G-enabled techadvertisersAdvertisingbuilt-in sensorsCampaignsDeliverooDeliveroo UAEdigital billboardsdigital delivery boxgeo-targetingGPSimpressionsmarketingmeasurementmediaOOHOut-of-homereal time datasmart delivery boxtransparency
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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