Deliveroo has joined forces with Emirati artist Aysha Al Hamrani to reimagine the facade of its Editions sites across the UAE.
Through the unique collaboration, the artist has provided the sites with “a new visual identity that celebrates the profound connection between art and food by weaving in elements of the city’s distinct landmarks”.
The artwork reflects key cultural elements that resonate among residents.
“The vibrant and dynamic artwork features the journey of food from restaurant to customers, including riders in motion, chefs crafting culinary delights, joyful customers savouring their meals, and symbolic sites from the Emirati culture,” Deliveroo UAE said.
Al Hamrani, the Emirati artist, said: “Art has the power to transcend barriers and connect people on a profound level. Dubai’s art scene is flourishing and it’s an honour to collaborate with Deliveroo UAE to bring art to the forefront of everyday life.
“My artwork aims to celebrate the cultural diversity and culinary richness of Dubai while emphasizing the integral role food plays in our lives.”
Taghrid Oraibi, Head of Communications at Deliveroo Middle East, added: “Dubai is a melting pot of cultures and flavours, and Deliveroo Editions is at the heart of this cultural exchange alongside our restaurant partners.
“Aysha’s artwork beautifully encapsulates the spirit of our Editions kitchens and the connection with our customers.”
Deliveroo Editions is a delivery-only platform which is part of the culinary landscape for customers and restaurants throughout the UAE.
Launched in 2017, Deliveroo Editions was one of the first concepts of its kind to be introduced to the market.
Throughout the years, it has steadily expanded, consistently charting new directions and setting industry standards within the delivery-only kitchen sector.
The platform serves as a testament to Deliveroo’s commitment to providing an unparalleled dining experience in the comfort of one’s home.
