Deliveroo capitalised on these moments taking place at the Euros.
This year’s European Championships have come to an end. While there were a lot of ups and downs in the football matches themselves, one brand leveraged one constant that it spotted during the run of the competition. The “Euro food wars”.
Deliveroo realised that many fans that went to the Euros in Germany held sign boards to show their support to their team and at the same time taunt their opponents about their cuisine.
For example, signs like ‘Pasta > Paella’ were held up during Italy versus Spain. Or signs like ‘Fondue > Fish and Chip
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