The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with ADARA, the market leader in permissioned data and verified identity , and Publicis Groupe’s media agency, Spark Foundry, to run its first-ever connected TV campaign in the US.
The campaign aired in the US between December 2019 and February 2020, with the aim to target high-intent travelers looking for holidays and travel arrangements to the Middle East region, but undecided about their final destination. According to eMarketer, Connected TV is one of the fastest growing media channels in the US, with an expected spend of USD14 billion by 2023. DCT Abu Dhabi recognized this opportunity to target au
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
