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posted on Oct. 04, 2024 at 1:05 pm

DCT Abu Dhabi, Belgian artist link up to promote NBA Abu Dhabi Games

posted on Oct. 04, 2024 at 1:05 pm

Artist Katrien Vanderlinden has transformed a basketball court at Reem Central Park, as part of larger campaign to promote the NBA Abu Dhabi Games.

Experience Abu Dhabi – the destination brand of the Department of Culture and Tourism (DCT Abu Dhabi) – has partnered with Belgian artist Katrien Vanderlinden and 18-time NBA Champions, the Boston Celtics, to promote the highly anticipated NBA Abu Dhabi Games through a newly transformed basketball court at Reem Central Park.

The court’s fresh look, brought to life by Katrien Vanderlinden, combines iconic elements of Emirati culture with the Celtics’ instantly recognisable Shamrock. Featuring Al Sadu weaving patterns. Vanderlinden design pays tribute to the emirate, where honoured traditions meets sports side-by-side – creating a fun and meaningful spot for the local communit

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Tags:2 Chainz ADQ Boston Celtics Campaign Chris Sparks DCT Abu Dhabi Denver Nuggets Experience Abu Dhabi Gerard Piqué Iker Casillas Jennifer Todd Katrien Vanderlinden Luís Figo Mohamed Khalifa Al Mubarak NBA NBA Abu Dhabi NBA Abu Dhabi Games NBA Fan Appreciation Day Nouf Mohamed Al-Bushlaibi Rich Gotham Roberto Carlos Ronaldinho Saood Abdulaziz Al Hosani Ted Dalton Thierry Henry

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.