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DAMAC Unity: new broker rewards programme awards marketing budgets and more

DAMAC Properties claims that Unity is designed to not only incentivise sales but also strengthen brokers’ ability to market its projects more effectively.

DAMAC Unity

DAMAC Properties has officially launched its Unity Program, a structured broker recognition initiative designed to celebrate outstanding sales performance and foster stronger partnerships with the brokerage community.

Running through September 30, 2025, the DAMAC Unity Program rewards brokers based on their quarterly sales performance across DAMAC’s UAE projects.

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The Program offers brokers five achievement tiers: Premiere, Prestige, Select, Elite, and H


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.