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DAMAC Properties reveals experiential e-commerce real estate website

The new website from DAMAC is integrated with metaverse capabilities, multilingual and geo-targeted features and more.

DAMAC websiteDAMAC Properties' experiential e-commerce website.

DAMAC Properties has unveiled a fully experiential e-commerce property website, in an effort to redefine the future of real estate transactions with a seamless blend of technology, transparency, and immersive engagement.

The digital platform allows users to explore DAMAC’s luxury properties through interactive 3D virtual tours, check live inventory, and reserve units in real time all in seconds.

Integrated with metaverse capabilities, multilingual, geo-targeted features, end-to-end CRM and telesales support, the platform aims to bring unprecedented convenience to investors, home buyers, and brokers.

It also offers agents personalised links with lead attribution, 15-day tracking, full


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.