Agencies and brands across the MENA region earned 17 Pencils at the 2025 D&AD Awards, with wins across design, direction, cinematography, typography and more. Held annually in London, the awards celebrate global creative excellence across advertising and design disciplines.
This year, only three Black Pencils – the competition’s highest honour – were awarded globally. In total, 668 Pencils were handed out: 3 Black,3 White, 48 Yellow, 176 Graphite, 434 Wood and 4 Future Impact.
Regional winners from this year represented the UAE, Saudi Arabia and Morocco, with the work emerging from campaigns for Riyadh Season, NBA India, Babyshop, Volkswagen Middle East and King Faisal Specialist Hos
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