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Cultural shifts, by IAS Media’s Prasad Amin

IAS Media’s deputy CEO Prasad Amin examines the changes new technologies have made to our TV viewing habits.

New technologies have had a huge impact on many areas over the past decades, and have caused many changes to our daily lives. Such innovations have caused cultural shifts in the way that people consume media, and one of the main areas that has been affected is television.
However, the rise of the internet and other technologies has had a major impact on television viewership. People over the age of 50 watch about 50 hours of television per week, but the hours have dropped with younger demographics.
One major reason some people have been watching TV less than before is that many people have got more used to watching what they want when they want. They would rather watch a show when it is most c


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