Crypto firm Binance has launched a perfume ahead of International Women’s Day that has not left it exactly smelling of roses.
It unveiled Crypto, its own luxury scent it says is all about “blending finance with fragrance” but it received a backlash online.
“Orchestrated by Binance’s female marketing leaders, this disruptive marketing campaign coincides with International Women’s Day, and is part of Binance’s broader efforts to bring more women into crypto and foster greater inclusivity in the space,” it boldly said in a statement.
The perfume is not for general sale but will be given away as part of a promotional campaign.
“Bold, distinctive, and deliberately disru
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