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The creator economy is in the spotlight with digital video consumption reaching an all-time high, led by creator content, and advertisers spending more money toward smartphone-yielding creatives.
Ali Fazal, vice president of marketing for creator management platform Grin, said: “Starting first with creators when it comes to advertising is definitely the wave of the future.”
According to a creator economy report by IAB and TalkShoppe, this year, 44 per cent of marketers plan to up their creator investment, with an average spending increase of 25 per cent. The landscape was valued at $25
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