True engagement needs to be looked at in terms of conscious active attention but how do you measure active attention and brand impact?
How significant is engagement? One of the most commonly used buzzwords in the industry, it’s still one of the most shrouded in confusion and misunderstanding.
Unfortunately, in a lot of cases this leads to misaligned incentives, dissatisfying results and wasted dollars. In order to avoid this happening, we really need to understand what engagement really means and share this across the industry.
With the cost of attention having increased by more than 700 per cent in the last two decades, competition in the industry has never been higher, and when you cons
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