Onur Tepeli, CEO at FeatureMind shares with Campaign Middle East how digital transformation is changing the landscape in the regional industry.
With growing competition in the e-commerce and retail sector, how have client demands changed?
In the past, consumers responded to the look and feel of their journeys with the brand, through the website, acting as a basic transactional e-commerce platform, and consumers were expected to passively conform to whatever a brand offered them on their e-commerce platforms.
To elaborate, a perfectly designed website or a mobile app would grab the consumer’s attention.
In today’s market, consumers demand much more and now lead the charge, deman
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