WPP to acquire minority stake in web analytics major.
US-based web analytics company comScore and WPP’s data investment management division Kantar have entered into an alliance covering markets outside the US. The two companies will bring their products, technology, data assets, research panels and relationships together, enhancing cross-media audience and campaign measurement capabilities, informed an official statement.
The alliance follows an announcement that WPP would acquire stake in comScore. Through transactions expected to close in Q2 2015, WPP is expected to pick up 15 to 20 per cent stake.
In some European markets, comScore will also acquire assets of K
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