By Jalaja Ramanunni
Sarah Curtis and Zainab Imichi Alhassan AlliAs the global consumer base becomes increasingly aware of social and environmental issues, brands are recognising the need to communicate their purpose beyond just profits. Purpose-driven communication has emerged as a powerful tool to connect with consumers who want to engage with companies that share their values and beliefs. It goes beyond traditional marketing approaches.
POP Communications launched a new division dedicated to purpose- driven brands, Earthling & Co. It offers brand-building and communication support services to companies that want to sp
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