Sara Chemmaa, Founder of Citron, writes about using marketing to protect your brand from imitation.
Apparently, imitation is the sincerest form of flattery,’ but for an entrepreneur, it certainly doesn’t feel like it.
When you have put your heart and soul into creating something unique and special, an amateur copycat coming along can be, at best, annoying and, at worst, detrimental to your bottom line.
In such a competitive and constantly evolving marketplace, authenticity and originality is what elevates you from the crowd. Protecting that is crucial, which makes taking action to combat the fakes a strategic necessity
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