MEPRA Executive Board Member, Samir Hammad has founded and launched Columna Media Consultancy, a strategic communications consultancy, headquartered in the capital of the UAE, Abu Dhabi.
The firm aims to offer clients in the government, corporate and private sectors innovative and strategic advisory and digital communications services across the Middle East region.
The company’s services span strategy development, crisis communications planning, spokesperson coaching and training, content creation as well as digital, creative and social media management.
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In addition to this, Columna aims to provide technical services, including design and production, event support, thought leadership programme development and issues monitoring.
“The UAE’s rapid growth and development provides an ideal opportunity to establish a new, independent communications consultancy,” said Hammad.
“At Columna, we aim to provide a new customised, tailored approach to strategic communications, with the capabilities to support a wide range of organisations across many industries and verticals,” he explained.
The company’s corporate identity is inspired by the Latin word ‘Columna’, meaning ‘pillar,’ in an effort to symbolise the strategic pillars upon which the agency claims its communications and strategic plans are built and developed.
The agency’s name also aims to reflect the extent of the industry experience Columna’s leadership brings. With over 20 years of experience in managing strategic and integrated communications campaigns across many sectors, Hammad has led several projects across various industries including energy, infrastructure, healthcare, technology, aerospace, business and financial services.
He was also named one of the region’s most influential PR and communications professionals in PRWeek’s Middle East Power Book 2024.
Leveraging this vast experience, Hammad hopes that Columna “will be a partner that understands the evolving needs of our clients and provides services that create positive business impact, whilst strengthening reputation.”
