After being cancelled last year, Cannes Lions is back. And how we have missed it.
The bad news is that it’s hard enough winning at Cannes Lions, and then suddenly you must compete with two years’ worth of work. Tough just became near impossible.
But luckily, we come from the land of possible. I was cheering on every Middle East shortlist and trophy as they came out, no matter what agency it was. I have always said that the more we collectively win, the better it is for us all going forward.
I had the privilege of judging this time around, and when I saw a great MENA entry, I spoke up for it, regardless of what agency it came from. This unconditional support is something we all nee
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