Global communications and public relations agency Cohn & Wolfe has taken a minority stake in Middle East public relations firm BPG|pr.
The new agency, called BPG|Cohn & Wolfe, is the latest move in the international company’s expansion plans to grow across the region, India and Southeast Asia. Both firms are part of the global WPP group. The creation of BPG|Cohn & Wolfe means a previous regional incarnation of Cohn & Wolfe, which fell under the Grey Group umbrella, is no longer operational.
“The Middle East is one of the world’s most dynamic and fastest growing regions and is becoming increasingly important for our global clients,” said Donna Imperato, CEO of Cohn & Wolfe. “Wh
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