SMG races off with Yas Marina Circuit account

Starcom MediaVest Group has won the media buying and planning account for Yas Marina Circuit.

Effective immediately, the three-year contract covers Yas Marina Circuit’s full scope of business, including global assignments. Starcom MediaVest Group (SMG) will provide integrated communications solutions for the brand, spanning digital and analog media formats, across all platforms and channels.

“We are delighted that Yas Marina Circuit – one of the world’s most technologically advanced circuits and a true emblem of motorsports success here in the Middle East – has chosen SMG as its media agency,” said Alain Brahamcha, general manager, Starcom Dubai. “This high profile win marks a significant milestone for us and serves as a testament to our trusted reputation for excellence, stellar team dynamic and unyielding passion for creating innovative work.”

Nick McElwee, sales and marketing director at Yas Marina Circuit, said: “Along with the media landscape, our own business has changed tremendously in the past three years. We pride ourselves on being business driven and are delighted to be working with SMG, both as a media partner and a business partner.”