Coca-Cola has launched a new global campaign titled ‘We All Understand Coca-Cola’, with a rollout that includes the UAE alongside markets such as Mexico, Colombia, Costa Rica, Ecuador and Pakistan. The campaign uses its most recognisable brand asset – the contour bottle – to spotlight real-life stories of connection that transcend language.
At the heart of the creative is a visual device that brings two languages together: one written left to right, the other right to left. The words meet in the middle to form the silhouette of Coca-Cola’s signature bottle, reinforcing the idea that sharing a Coke is a universal gesture – no matter the language or background.
In the UAE, where mult
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