Coca-Cola has launched a major advertising campaign across the Middle East featuring Egyptian acting legend Omar Sharif.
With Sharif starring alongside Saudi footballer Yasser Qahtani and Lebanese-born Canadian musician Karl Wolf, the celebrity-led campaign is being rolled out across the GCC, Iraq, Jordan and Palestine. Called ‘Brrr’, the drive is an extension of Coca-Cola’s activities in other parts of the world, with the ‘Brrr’ concept first launched in Africa. It is the first time the concept has been launched in the Middle East, with the regional creative produced by FP7/DXB. ‘Brrr’ is designed to demonstrate the feeling you have when you drink a Coke.
The campaig
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How would an agency be proud of stealing a concept that was created years ago by Ogilvy and pretend they created it?
@Karl D: Think you’ve got the wrong end of the stick. Nowhere does it say anyone’s proud of stealing anything. In fact, it says the ‘Brrr’ concept was first launched in Africa. No one’s pretending they’ve created anything
As much as I like the creative and inspired by the “Brrr”, I don’t think this is a really powerful and effective campaing. The refreshment factor is appealing and the message is clear, but it looses big time when compared to any of the Pepsi campiagns..
Forget Brrr….. who are these X listers!
Ps. Sarcasm (just in case 😉
Omar Sharif loved the idea? I’m sure he loved the money even more! I love corny quotes!
Sorry Karl D. this is a concept? Missed it completely. Nice to see the Non Arab expatriate represented properly… Sarcasm again.. thanks Bert 🙂