Coach has rolled out a new campaign titled ‘Find Your Courage’, featuring virtual human, model and digital creator imma and Coach Family Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan.
Set in a virtual universe, the campaign introduces the Coach Spring collection within a story about finding the courage to discover what it means to be real in your own way.
Coach aims for a campaign that speaks individuality and self-expression. The theme of finding the courage to be authentic in one’s way aligns well with the brand’s ethos of embracing individuality and uniqueness.
Placing the campaign within a virtual universe adds a modern twist, reflecting the increasing im
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