Coach debuts “Express Your Many Sides,” a new creative chapter for Spring 2026 featuring boundary-breaking singer-songwriter Elyanna. It’s a significant campaign for Coach as it’s the first time a Middle East talent has been a part of a global campaign. Launching on February 16, the moment marks the continuation of Coach’s partnership with the Palestinian-Chilean artist, offering a localised expression of the brand’s spring campaign storytelling rooted in inspiring confidence.
Celebrating self-expression as something fluid, multifaceted, and ever evolving, the campaign stars Elyanna exploring the many sides of her identity. Reflective and vibrant, the storytelling brings together music, movement, and personal style — all passions that Elyanna champions — and positions the Tabby bag as the ultimate vehicle of self-expression, inspiring authenticity and confidence through all life’s moments.
“Expressing your many sides is at the heart of Coach’s vision for our global Spring 2026 campaign, and is key to our ongoing purpose as a brand,” says Matteo De Bortoli Albricci, SVP, General Manager, EMEA. “Collaborating with Elyanna on this localized chapter allows us to connect with our community through creativity that feels authentic, culturally relevant, and closely aligned with our global storytelling.”
Elyanna, Singer-Songwriter says, “Expressing different sides of myself means trusting who I am and letting my creativity lead. Working with Coach again felt natural because it’s a brand I love and connect with in terms of lifestyle and expression. We’re aligned in our values, and it was great to be a part of it again for another year because it continues to reflect that alignment. I was also able to donate to the World Food Programme through our partnership once more, which means so much to me.”
Featuring the Tabby 26 in maple, “Express Your Many Sides,” will unfold exclusively in the Middle East, underscoring the brand’s ongoing commitment to creating culturally resonant storytelling for the Coach community on a global scale. It builds on the brand’s growing regional presence, including the recent reopening of the renovated flagship store at Dubai Mall.
