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City Centre launches ‘It’s Your Space’, enabling the community to create the malls they want

The ongoing campaign invites the community to come together to share their ideas on what they want in their City Centre mall experience.

Majid Al Futtaim’s City Centre brand launched ‘It’s Your Space’ — a refreshed brand identity and slogan which looks to give customers, tenants, and partners the power and platform to voice what they want their future City Centre experiences to look like.

As part of its ‘It’s Your Space’, the City Centre brand has introduced the ‘Big City Centre Vote’ —a regional-based campaign that is encouraging the community to get involved in sharing their thoughts, aspirations, and ideas through a voting platform, either in-person or online at citycentrebigvote.com.

The voting campaign has been launched through an in-mall activation at City Centre Mirdif, which sees a specially des


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